More than half of us feel embarrassed or awkward doing a ‘number two’ (or poop) in a toilet other than our own, according to new research conducted by Vectair Systems… and more than a third of people actually try not to go at work unless they absolutely have to.

Vectair conducted a new research study in the UK which found that 56% of people feel embarrassed or awkward doing a ‘number 2’ in a toilet other than their own.

Asked “where do you feel most embarrassed to go”, popular answers included at work, in public toilets, in toilets where there are just one or two cubicles, at a house party or gathering, at friends or family’s houses, and in a restaurant.

In fact, toilet embarrassment is so high that 41% of people try not to go at work unless they absolutely have to.

Vectair sampled 103 men and women (58 men and 45 women) aged between 18 and 64, from 10 different regions across the UK. 84 of the 103 surveyed currently work in an office, whilst 19 work outside of an office environment.

The study was conducted in line with the launch of Phew!™ – a natural toilet spray for those awkward moments. The Company wanted to find out more about the extreme embarrassment people suffer when visiting the toilet for a ‘poop’ in a public place.

The results prompted Vectair to create a handbag size spray that can be easily carried around in a bag or pocket, that doesn’t just mask number two odour, but completely stops it from escaping from under the water’s surface. Go to the dedicated Phew!™ website to learn more.

85% of people ‘more comfortable’ to poop at work if a product like Phew!™ was provided

85% of people said they would be more comfortable to go at work if a product like Phew!™ was provided in their work bathroom, and 75% of people said they would use this type of product if it was provided with other toiletries in a hotel room.

Paul Wonnacott, Managing Director & President, Vectair Systems says: “As a company, we support many charities, and we were recently shortlisted as a finalist in the Chartered Institute of Marketing (CIM) Excellence Awards for our campaign “Saving lives with the Femcare™ MVP sanitary waste unit in association with The Eve Appeal”.

“We currently raise awareness of women’s cancers by placing The Eve Appeal sticker on all our sanitary waste bins, encouraging women to check for signs and symptoms of gynaecological cancers.”

“During this project, we carried out some research on women’s cancers and the embarrassment some women feel when talking about symptoms. Similarly, we know that having to visit the loo for a ‘number two’ in a public place is extremely embarrassing for many people.

With the help of Phew!™, we are hoping that people can feel calmer knowing they can eliminate any embarrassment they might feel ‘going’ in a toilet other than their own.”