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Vectair Systems is delighted to announce that its Phew!® brand of natural toilet spray is one of the sponsors of the 2017 Crohn’s and Colitis UK Walk It Campaign.
Phew!® is a natural toilet spray for those awkward moments, launched in 2016 by world-renowned hygiene manufacturer Vectair Systems. When sprayed three to five times into the toilet onto the surface of the water, it forms a barrier that stops number two odour from escaping. A fresh lemon scent is released upon flushing.
The 30ml Phew!® bottle fits neatly into a handbag or coat pocket and provides up to 80 uses. It’s discreet branding and almost silent spray action provides peace of mind to those diagnosed with Crohn’s and Colitis and many others who may feel anxious or embarrassed ‘going’ in a toilet other than their own.
Crohn’s and Colitis UK
The Crohn’s and Colitis UK Walk It campaign encourages its 33,000 members and their friends and families to walk either 5k or 10k in eight locations across the UK, to help raise money and awareness of Inflammatory Bowel Disease (IBD). More than 3,000 walkers raised £300,000 in 2016, and the eight walks in 2017 are set to take place in Plymouth, Manchester, Newcastle, London, Swansea, Edinburgh, Birmingham and Bristol. Adults, children and even dogs can take part. Bottles of Phew!® will feature in the toilets set up along the London Walk It route, for walkers should they need it.
Raising awareness
This is the second charity partnership for Vectair Systems, who already partners with The Eve Appeal gynaecological cancer research charity for its Femcare™ MVP feminine hygiene bin. Vectair gives 50p per bin sold to the charity and was recently shortlisted as a finalist in the Chartered Institute of Marketing (CIM) Excellence Awards for its cancer awareness campaign.
Paul Wonnacott, Managing Director and President, Vectair Systems says:
“Crohn’s Disease, Ulcerative Colitis and other forms of Inflammatory Bowel Disease affect more than 300,000 people in the UK. For people diagnosed with Crohn’s Disease or Ulcerative Colitis, a common symptom is going to the toilet more frequently.
“We definitely don’t think people should feel embarrassed about doing a ‘number two’ in a public place, but we know that many people do feel embarrassed. In fact, we carried out some research which shows that 56% of people in the UK feel embarrassed or awkward doing a number 2 in a toilet other than their own. Toilet embarrassment is indeed so high that 41% of people try not to go at work unless they absolutely have to. For these people, we wanted to create an affordable, discreet and handbag size spray that doesn’t just mask number two odours, but completely stops it from escaping under the water’s surface.
“We are extremely excited about the positive impact that Phew!® can bring to the daily lives of Crohn’s and Colitis sufferers, and we are thrilled to become a corporate sponsor of the Crohn’s and Colitis UK charity’s Walk It campaign. We truly value the hard work they put into improving the lives of thousand of people across the UK.”
Sam Afhim, Director of Income Generation at Crohn’s and Colitis UK says:
“This announcement is fantastic and we would like to thank Vectair Systems and it’s Phew!® brand for sponsoring the toilets on our WALK IT campaign this year. People living with Inflammatory Bowel Disease such as Crohn’s Disease and Ulcerative Colitis can be very disadvantaged by the impact of their condition. They may not look unwell but are often profoundly affected by debilitating and unseen symptoms that affect all aspects of their lives. The experience or fear of unpredictably having to use the bathroom is very undermining to a person’s confidence and self-esteem and can lead in some cases to the person affected becoming too anxious to leave their home. Having these toilets at our events will hopefully ease the anxiety for people living with a chronic health conditions and encourage more people to take part in these community events.”
“As the UK’s leading charity for fighting these illnesses we rely massively on the support of fundraisers such as those taking part in the walks and corporate sponsors to ensure we can provide our vital services to over 300,000 people diagnosed with IBD. The money raised from our WALK IT series will go towards achieving a better quality of life for those with the conditions, improve services, and ultimately find a cure.”
When is the The London Walk It Campaign?
The London Walk It takes place on Saturday 10th June 2017. For more information or to get involved in a Walk It event near you, visit: www.crohnsandcolitis.org.uk.
More about Phew!®
Phew!® is priced at £4.99 and is available to purchase on Amazon Prime. It currently has 23 five star reviews, including: “This works. Useful for when you are in loos that may be visited by someone else shortly after. Quite small so fits in pocket or purse. Good fragrance and most of all effective – seriously I know, I suffer from UC and this is the best thing in my possession.”
