With more people connecting a clean room to one that smells good, facilities should focus on how to eliminate bad odors, particularly in the restroom.
How many times has somebody walked into a venue that appears to be clean only for a bad smell in the restroom to destroy that image? We look at reasons to eliminate bad smells and what that means for a business or facility.
Eliminate bad odors or be prepared for bad impressions
Consumers often first interact with the environment through our olfactory system. Bad smells tend to communicate that the cleanliness is sub-standard. For businesses, negative impressions can follow.
It shows you care
A considered effort to eliminate bad odors in restrooms with leading fragrance technology will demonstrate to visitors that a facility is taking steps to ensure the best possible experience for their patrons.
Malodor can damage customer loyalty
Nearly 70% of people have said that they had an unpleasant restroom experience due to the condition of a particular facility. Foul odor was one of the main contributing factors. A customer is less likely, at over 50%, to be loyal if bad smell has been encountered – loyalty can help build brands, it would be foolish not to eliminate bad odors.
Negative experiences can circulate
A survey of 1,005 adults from 2013, found that three in four Americans find bad smells in the restroom revolting and almost half would likely tell family & friends to avoid businesses that did not remove bad smells in restrooms. Think of the influence online reviews can have on potential visitors to a venue.
Negative impact on revenue
To eliminate bad odors in the restroom could be a strategy to help improve or maintain revenue. If visitors complain about bad smells to management, it is likely that sales will be affected, too.
